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FortisBusiness Advisory
Grow · The next stage

Marketing

Marketing measured in enquiries and revenue

Positioning, websites built to rank, search advertising, social campaigns and the tracking to prove what worked. Marketing for businesses that want a pipeline, not a vanity report.

Performance analytics charts on a laptop screen

You probably need this if

  • Enquiries depend on word of mouth and you cannot turn the tap up.
  • You spend on ads and cannot say what they returned.
  • Your website looks fine but does not rank or convert.
  • An agency sends reports you do not understand and leads you cannot trace.

What good looks like

  • A clear message about who you serve and why they should choose you.
  • A website that ranks for the terms that matter and converts visitors into enquiries.
  • Paid campaigns run against your margin and capacity, with every lead tracked to source.
  • One monthly report: cost per enquiry, cost per sale, what we are changing next.

Who it is for

B2B and trade businesses that sell a considered product or service and need a steady flow of qualified enquiries from search, social and referral.

Say something worth hearing

Before any budget is spent we fix the message. Who you serve, what you do better and why someone should pick up the phone. Most marketing underperforms because this step is skipped.

Websites built to rank and convert

A website is your best salesperson or your weakest. We design and build fast, search-optimised sites with a page for every service and location that matters, proper technical SEO, structured data and conversion tracking from day one. We hold ourselves to the same standard: every page is built to rank first for its term.

Campaigns with a measured return

Google Ads, Microsoft Ads, Meta and LinkedIn campaigns built around your margins and your capacity. Every enquiry is tracked back to source so you know the cost of a lead and the cost of a sale.

  • Search advertising on Google and Microsoft
  • Meta and LinkedIn campaigns
  • Local and national SEO
  • Email and CRM automation
  • Call and form tracking, dashboards and monthly reporting

The growth staircase

Each step funded, staffed and systemised before the next.

NowDiagnostic + modelYear 1Systems, pricing, hiresYear 2Capacity + marketingYear 3Scale, funding, exit optionsEach step funded, staffed and systemised before the next. Reviewed quarterly.

Growth fails when the business climbs two steps on one step's cash and people. The plan sets the sequence, the model proves it funds itself, and quarterly reviews keep it honest.

How it works

  1. 01

    Positioning

    A workshop to fix the message, the audience and the offer before any budget is spent.

  2. 02

    Foundations

    Website build or rebuild, technical SEO, tracking and a content plan.

  3. 03

    Campaigns

    Search and social campaigns launched in stages, measured from day one.

  4. 04

    Optimise

    Monthly review of results against targets, with changes made and explained.

Questions

Marketing FAQs

Do you build websites yourselves?

Yes. We build in modern frameworks and in WordPress, depending on what the business needs to manage day to day. Everything is built for speed and search visibility.

How quickly will we see results from SEO?

Paid campaigns produce enquiries within days. Organic search typically takes three to six months to show meaningful movement, and we are upfront about that timeline.

Is there a minimum ad budget?

No fixed minimum, but we will tell you honestly if a budget is too small to generate statistically useful data in your market.

Talk to us about marketing.

A thirty-minute conversation, no charge and no pitch. Tell us where the business is and where you want it to be, and we will tell you honestly whether we can help.